Our Games & Expertises

Experience the thrill of the open road and beyond with The Crew® franchise—a series of dynamic, ever-evolving experiences that redefine the action-driving genre.

The Crew Motorfest

Set on the breathtaking hawaiian island of O’ahu, The Crew Motorfest is a celebration of car culture, adventure, and community. Its vibrant open-world invites players to explore lush rainforests, serene beaches, and bustling cities while participating in the ultimate driving festival. With hundreds of legendary vehicles and the innovative Playlist system, the opus is a fresh and exhilarating journey through an always renewed haven for car lovers. Recent updates have expanded the experience, adding the neighboring island of Maui as a new playground, and introducing the « Chase Squad », a thrilling new pursuit game mode.

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The Crew 2

Expanding on the foundation of its predecessor, The Crew 2 took innovation to new heights. By introducing multi-discipline gameplay, players could seamlessly switch between vehicles, speeding through US iconic highways in cars or motorcycles, soaring over cities in planes or racing across waterways in boats. Players are encouraged to showcase their skills, personalize their experiences, and share their achievements, fostering a sense of belonging and competition. With its rich seasonal updates, diverse vehicle roster, and boundless exploration, The Crew 2 embodies the spirit of the thrilling american motorsports scene.

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The Crew

The game that started it all. Released in 2014, The Crew broke new ground with its unprecedented recreation of the United States as a single, massive open world dedicated to racing and freedom. Players were invited to embark on cross-country road trips from coast to coast, and shift between solo adventures, cooperative missions, and competitive challenges ; making every journey unique.
The experience grew richer with two expansions : Wild Run introduced daring new gameplay with off-road challenges and monster trucks, while Calling All Units added the thrilled of high-speed pursuits, letting players choose between law enforcement and outlaws.
As it core, The Crew celebrated connections between players in an always-online world, offering shared adventures and a sense of camaraderie. It redefined what a racing game could be, laying the foundation for a franchise beloved by millions worldwide.

Our Expertises

Vehicles : Crafting memorable rides through variety and detail

At Ubisoft Ivory Tower, vehicles are at the core of what we do. From iconic muscle cars to visionary hypercars, and even boats, planes, and motorcycles ; our diverse and ever-expanding lineup offers something for everyone.
What sets us apart is our passion for car culture. Every vehicle is recreated with care, capturing its unique character, sound, and performance. But besides the cars themselves, it is also the stories behind them that we celebrate : whether it’s honoring the legacy of a legendary brand, pushing the boundaries of innovation with concept designs, or capturing the thrill of an off-road adventure ; we aim to connect players with the machines they love. This diversity ensures that they can always find something that matches their tastes and personality, making every drive meaningful and unique.

Live Operations: Building ever-evolving experiences

Years of experience in live game management have sharpened our ability to keep our games fresh and engaging. Every four months, we release updates that introduce new vehicles, gameplay modes, themed events and challenges to keep players excited and invested. These updates are shaped by community feedback, making sure they resonate with what players love most. This commitment to offering seasonal new content filled with exciting additions and innovations ensures our games remain vibrant, providing players with constant reasons to explore, compete, and return to our worlds.

Open Worlds : Shaping lively and immersive playgrounds

Creating open worlds is one of our greatest strengths. We design gigantic environments that go beyond maps, blending iconic landmarks, diverse biomes, and intricate details that draw players into an immersive experience. From the vibrant streets of bustling cities to the serenity of tropical coasts, from snow-covered peaks to hidden forest trails, every corner is designed to inspire exploration and discovery.
These worlds don’t just look alive—they feel alive. Dynamic weather, shifting lighting, and lively surroundings create a sense of constant motion, making each journey unforgettable. Whether racing, cruising, or simply taking in the views, players are free to experience the thrill of adventure across landscapes that are as expansive as they are beautifully crafted.