Data analytics

At Ubisoft, we believe that evidence-based decision-making is essential. With a data-driven approach, we work to identify and track relevant and reliable data sets, using it to create compelling market insights. We look for patterns in levels of engagement or satisfaction of our numerous communities and identify ways to improve and refine personalized and memorable experiences over time and gain insights into our diverse audience. Our insights and recommendations are essential for internal stakeholders in Sales, Marketing, Customer Management and Finance and Operations who, in turn, enable us to facilitate forecasting and planning, anticipate risks and identify opportunities to drive growth and profitability. We implement business intelligence tools and statistical knowledge to produce useful and impactful reports while ensuring our data is safe and used responsibly.